By Don Hales, Derek Williams
Each infrequently you fall in love. anyone makes a reference to you in this sort of approach that you really want to shop for from that individual or that business enterprise again and again. And it's now not unavoidably simply because they supply a great product. they offer whatever of themselves that makes you are saying, "WOW! That's what I name service!" it can be the agency as an entire. it may be only one checkout operator in an differently bland grocery store. yet after you have fallen in love you will likely follow that provider via thick and skinny. you are going to forgive them their failings and their shortcomings, simply as you will forgive an in depth relative. This little booklet is filled with tales approximately humans and companies that reason buyers to fall in love; introduced jointly so that they may possibly function an idea to others. and never only for the good thing about person companies yet which will elevate criteria of shopper provider through the united kingdom. in order that viewers from around the globe may well say. WOW! that's what I name provider! Don Hales (Chairman of judges for the nationwide customer support Awards) and Derek Williams (Creator of The WOW! Awards) are prime lighting within the improvement of united kingdom customer support.