Download China now: reports & appraisal by William Hinton, Hugh Deane PDF

By William Hinton, Hugh Deane

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Many successful investors do well in part because they make sure their top one or two China managers are long-time company employees from home markets. If you’re going to succeed in China, you have to ensure that your company’s culture in China is foreign yet respectful of Chinese culture. One must for attracting and retaining talent in China is to make sure you have a clear idea of how you can help your Chinese employees develop their skills and careers. You may find that Chinese employees are hungrier to learn than any other employees you’ve had.

You need to have strong leadership that’s committed to making your China business a success in the long-term. Without your company leadership’s full commitment, the chances of failure increase drastically. Having patient capital Your China business will likely require a significant amount of financial resources to get started and to keep your business up and running. Most companies find that making a profit in China takes longer than it does in the West. Generally, you can expect getting profitable to take twice as long.

Facing the challenges of selling in China Selling into the Chinese consumer market can be quite rewarding, but it’s a challenge. Distribution is extremely costly and complex. Also, China is the fastest-changing consumer market in the world, which requires your company to constantly create the impression that your offering is new and improved. Another problem is that the Chinese are extremely price sensitive in many product categories. Consumers there usually pay more attention to price than quality.

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